Marketing-to-Revenue
Alignment Diagnostic
A 14-Day Engagement for Tech & B2B Companies
"Why isn't our marketing turning into pipeline — and how do we fix it quickly?
One big question. One clear answer + a plan you can act on right away.This is not an audit. It's a diagnostic and revenue blueprint. In 14 days, we run your marketing through five lenses, identify exactly where pipeline is being lost, and deliver a prioritized action plan tied directly to revenue impact.
You walk away knowing what's broken, why it's not working, and what to do first to fix it.
$2,750 flat fee · 14 days · 2 spots per month
Marketing active. But your investment isn’t resulting in a healthy pipeline and isn't showing up as revenue. Sound familiar?
Your investors want growth numbers. Marketing can show activity. Sales says the leads aren't converting. And nobody has a clean answer for what's actually causing the gap.
The Marketing-to-Revenue Alignment Diagnostic is designed to produce that answer. Not a theory about what might be wrong. A specific, evidence-based assessment of where your marketing is losing buyers between attention and revenue — and what to change first.
It's diagnostic in the real sense of the word: we look at the evidence, run it through a structured framework, and tell you what we find. Even when the finding is different from what you expected.
For Founders & Growth Leaders who want to unlock what their marketing is capable of.
The Marketing to Revenue Alignment Diagnostic is built for funded startups where marketing is running but pipeline isn't keeping pace. You have budget. You have activity. You don't yet have a clear picture of why the two aren't connecting — or what to do first to change that.
It works best when you're ready to look honestly at what's happening, not just confirm what you already believe.
It's not the right fit if you're pre-traction with nothing yet to assess, or if you're looking for someone to execute tactics without a strategic foundation.
Five lenses. One clear picture of where pipeline is breaking.
Most marketing assessments look at what exists. The 5-Lens Framework is designed to focus what's not working and why by looking at your marketing through five distinct lenses, each targeting a specific way revenue gets lost between effort and outcome.
Lens # 1: ICP Precision & Revenue Reality: Understanding who converts and building your targeting around real world demands and best fit customer matches.
Lens #2 - Positioning & Differentiation Coherence: Whether you're communicating your value and differentiation in a meaningful way — and whether buyers can actually hear it.
Lens #3 - Full Funnel Alignment: Aligning what you're offering with where, how, and when your buyers research, evaluate, and decide.
Lens #4 - Demand Signal vs Revenue Signal: Identifying which metrics connect to pipeline and refocusing attention where it has the right impact.
Lens #5 - Authority & AI Surface Readiness: Building visibility where buyers are researching, including the AI-generated shortlists that increasingly shape decisions before a conversation begins.
A revenue blueprint, not a report.
At the end of 14 days, you receive a complete set of deliverables built around what we actually found — specific to your marketing, your buyers, and your revenue situation.
The seven deliverables:
Revenue Alignment Scorecard: A clear snapshot of where your marketing is strong and where it's leaking pipeline, across all five lenses, with severity ratings for each gap.
Buyer and ICP Map: A grounded picture of who actually buys, who influences the decision, and where the current ICP definition is misaligned with conversion reality.
Messaging and Positioning Framework: A clear narrative — positioning statement plus three to four messaging pillars — that your team can apply immediately across site, sales, and content.
Funnel and Offer Map: A visual of what exists in your funnel, what's missing, and where the misalignment between your offers and your buyers' decision stages is creating friction.
30-60 Day Action Plan: A prioritized, realistic plan of what to fix first, what to fix next, and what to stop doing right away.
Recorded Zoom Walkthrough: A live readout session where we walk through every finding together, plus a recording you can share with your team or board.
Handoff Document: Everything packaged and ready to act on from day one — findings, frameworks, and your action plan in one clean, shareable document.
Ready to bridge the gap between your marketing and pipeline and revenue results?
Get started here: