A People-First LinkedIn Strategy for B2B Thought Leadership Growth

At a Glance

For nearly 20 years, Ascendle built its business on reputation, relationships, and results. But as buying decisions shifted to Linkedin and other digital spaces, this company’s strong brand presence was overshadowed by louder, more active voices in industry conversations. Engagement slipped, relevance waned, and new opportunities went elsewhere.

Ascendle partnered with Creative Synthesis to get back into the conversations that matter. Together, they launched a fully organic LinkedIn strategy that transformed internal subject matter experts into respected thought leaders, reviving the brand’s influence in a crowded B2B landscape. 
The results spoke for themselves: engagement more than doubled industry norms, one in three readers took action, and every outcome was achieved organically, with zero ad spend.