We help tech and B2B brands fix the disconnect between their story and what actually matters to their audience, and then turn this into scalable strategies
that attract, engage, and convert online.

This includes:

  • Brand positioning and messaging that connects

  • Funnel-focused content marketing that translates interest into action

  • LinkedIn thought leadership that improves sales, one SME at a time

  • Websites that transform clicks into customers

  • Copy that brings it all to life

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Digital Experience, Real Results

Behind every successful strategy is a story that makes your clients the main character.
Here are some we’ve helped write.

Case Studies

  • Helping a Legacy Tech Brand Reclaim B2B Leadership on LinkedIn

    How Ascendle Modernized Its B2B Outreach, Exceeding Industry Standards for Engagement, and Supported Stronger Sales With an Organic LinkedIn Strategy

  • Re-engineering a Financial Services Brand to Strengthen Awareness, Deepen Engagement, and Drive Conversions

    How Sapling Financial Planning Aligned Its Brand, Website, Social Media, and Digital Ecosystem to Increase Visibility and Attract the Right Clients Online

  • Stay Tuned!

    More Case Studies coming Fall 2025!

A Full-Service Digital Marketing Agency

Where creativity meets structure.
From end-to-end strategy to choose-your-own-adventure projects, our services are built for brands writing their next chapter. 

What We Do

  • Build credibility and reputation on LinkedIn with a strategy that amplifies your Subject Matter Experts’ voices and strengthens the recognition and reach of your brand too. 

    • Define clear narratives that position leaders as trusted, relevant voices in their industry in line with overall marketing priorities.

    • Optimize executive profiles to showcase expertise and complement overall brand’s story and values.

    • Plan and manage LinkedIn content that builds recognition, reach, and meaningful engagement.

    • Create a consistent posting rhythm that turns individual insights into collective influence.

    • Translate technical expertise into story-driven content that’s relatable, credible, and worth sharing.

  • Build a framework for recognition, relevance, and revenue with a strategy that connects your purpose to marketing positioning and gives your audience a role in your story. 

    • Define your brand voice and bring it to life through messaging that connects with the right audiences, in the right places, and at the right times. 

    • Differentiate yourself from competitors in your market and develop a strategy based on  what makes your ideal clients click and convert. 

    • Audit your current brand, or create a new foundation that positions you for growth. 

    • Explore and refine a visual identity that reflects your story and values. 

    • Deliver a brand strategy roadmap that turns vision into action across your organization.

  • Build a content ecosystem that drives visibility, engagement, and conversion across every stage of the marketing funnel,  turning data into direction and strategy into measurable ROI.

    • Uncover who your audience really is and what makes them click, engage, and convert.

    • Connect with the right people at the right time through content that moves from awareness to conversion.

    • Expand reach and authority through articles, video scripts, email campaigns, and social media strategy designed for engagement on platforms like LinkedIn, Meta, and beyond.

    • Strengthen brand consistency with editorial calendars and multichannel campaign planning.

    • Increase discoverability through SEO, geo-targeting, and AI-enhanced optimization practices.

    • Continuously improve performance through ongoing iteration and quarterly reporting that turns insight into action.

  • Build a website experience that anchors your digital ecosystem, connects your brand story, and converts the right audiences with clarity and intent. 

    • Audit your existing content, SEO, GEO, and AIO performance to uncover opportunities for clarity, visibility, and conversion.

    • Map and structure your website to guide visitors and AI alike through a seamless, intuitive experience.

    • Refresh messaging and hierarchy to align every page with your brand story and audience needs.

    • Collaborate with designers and developers to bring strategy to life through UX, DX, and conversion-focused design.

    • Deliver a content strategy plan that supports visibility, engagement, and long-term growth.

    • Lay the foundation for future collaboration across copywriting, SEO, and visual design.

  • Turn complex ideas into clear, compelling copy that speaks to both your audience and AI, converting curiosity into customers and strategy into results.

    • Drive action with conversion-focused website and app copy that inspires confidence and delivers measurable results.

    • Transform internal expertise into public credibility through LinkedIn and Meta content, including social posts, articles, and thought-leadership blogs.

    • Deliver email and multichannel campaigns that move audiences from awareness to engagement.

    • Bring your message to life with video scripts and pitch decks that communicate vision, value, and differentiation.

    • Translate complex and technical concepts into human-centered storytelling that builds understanding and trust.

    • Build authority and discoverability with targeted SEO, GEO, and AI optimization woven into every piece of content.

We Tell Good Stories

Our story begins with Founder & Principal Strategist Liz Goode’s lifelong love affair with using pen and paper to bend unrelated ideas into one cohesive shape that other people appreciate too. It’s a kind of magic that makes this whole storytelling thing quite addictive — and leads to degrees in Creative Writing and Journalism.

Nowdays, Liz and Creative Synthesis’ team of multidisciplinary craft experts bring this narrative-building obsession to what we do best: we help B2B and tech brands tell stories that turn their product or service into the absolute best (and only) choice for their target audiences online.

Why are we so hooked on storytelling? Because psychologically speaking, our fleshy brains are built to learn and build loyalty through one key device: storytelling. Stories have cultivated shared values and connection since our early existence as a species, and continue to be the best way to build meaningful, lasting connections with one another. So it’s only natural that when it comes to marketing, the best strategies are the ones rooted in (you guessed it) — a great story (and we have the science to prove it.)


Story is at the core of what makes us human. It’s a part of us that AI can never replace.
But most importantly, it’s the foundation of one simple truth:

Every great strategy starts with a story.
What’s yours?

If this resonates with you, please reach out to say hello (or, if you’re shy, follow us on social.)

About Us

Explore Liz's Personal Portfolio

Partnerships & Network

Strategic Partners & Creative Collaborators

Our clients benefit from a trusted network built over 10+ years of creative and strategic collaborations. We have different crafts, but one shared mission: to amplify your brand across touchpoints, mediums, and markets. Our trusted network includes: 

  • Graphic designers and visual brand strategists

  • WordPress, Shopify, and Squarespace designers and developers

  • Videographers and motion designers

  • Event marketers and production coordinators

  • PR and media management experts

We’re proud to be part of professional communities that share our values, including Coastal Women in Business, the Powell River Chamber of Commerce, and the Squarespace Circle network.

Testimonials